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Become a National Partner of GB Pointing

Point-to-Pointing is one of Britain’s most historic and accessible forms of horse racing, rooted in local communities but celebrated on a national stage. As the governing body for the sport, The Point-to-Point Authority offers brands and businesses the opportunity to become a National Partner, helping to shape the future of British point-to-pointing while enjoying unrivalled exposure and engagement across the country.

By joining us as a National Partner, your business will:

  • Reach new audiences – connect with 400,000 racegoers, participants and supporters across the UK.

  • Enjoy national visibility – through our national website, social media, digital campaigns and at fixtures throughout the season. Over 1 million unique users and 6 million website views.

  • Be part of the story – align your brand with a sport that combines heritage, community spirit and the thrill of jump racing.

  • Unlock tailored opportunities – from content collaborations to on-course activations, designed to suit your objectives.

National Partners are more than just sponsors – they are central to our vision of growing, modernising and promoting the grassroots of British jump racing for generations to come.

Interested in becoming a National Partner?

Contact our national partnership Team

Looking for Local Sponsorship

Support individual events or courses to connect directly with local communities.

Point to Pointing offers a range of opportunities for sponsors to engage with a readily identifiable audience.

Anything from having paddock banners or sponsoring a race at a local fixture, to national partnerships with race series naming rights, national awards or digital only packages which capitalise on our traffic and engagement numbers.

A sport worth more than £60 million comprising:

  • 130 fixtures across the country
  • c400,000 racegoers and growing
  • 25% of racegoers under 18-years of age
  • ABC 1 demographic
  • Rural & outdoor enthusiasts
  • 4×4, farming & utility vehicle owners
  • Horse owners – feed, veterinary, husbandry, equipment
  • Dog owners – food, veterinary, pet range
  • Outdoor clothing and footwear
  • AND SO MUCH MORE!

Find a Course to Sponsor

Testimonials

Sponsorship
FAQs

What are the benefits of sponsoring a point-to-point race?

Sponsors gain exposure to a dedicated and engaged audience, including horse owners, trainers, jockeys, and local communities. It’s also an opportunity to build brand awareness, support grassroots racing, and strengthen community ties.

Can I sponsor a race locally or nationally?

Yes! Sponsors can choose to support a local race at a single meeting or engage at a national level, sponsoring multiple races across the country or contributing to season-long initiatives.

What types of sponsorship opportunities are available?

Options include naming a race, sponsoring a specific event, supporting a series, providing prizes, or promoting your brand through digital and on-site marketing.

How much does sponsorship cost?

Costs vary depending on the race or series, level of exposure, and location. National-level sponsorship is typically higher due to broader coverage, while local sponsorship offers targeted community engagement at a lower cost.

How is my brand promoted?

Sponsors receive recognition on racecards, banners, websites, social media, press releases, and sometimes race-day PA announcements, depending on the sponsorship package.

Can sponsorship include hospitality or networking opportunities?

Yes. Many sponsorship packages include opportunities to entertain clients, host guests in VIP areas, or network with key figures in the point-to-point community. National Partners are given tickets to attend the National Point-to-Point Awards at Cheltenham Racecourse in their Panoramic Restaurant.